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On March 28, 2015, AAF-Orlando held their first ever Ad Help Day at Kre8 Media in Winter Park, FL to help Central Florida nonprofit organizations. As public service chair, I had the opportunity to organize and facilitate the event that benefited 12 nonprofits. We ended up with 12 amazing ad industry volunteers who graciously donated their time to work with the nonprofits and the event went swimmingly! Below are some photos and projects from the event. A one-on-one tutorial is an amazing thing to offer! No one does that! This has been a great experience and Melissa was engaging, informative, very knowledgable Go

This is a continuation of our Advertising Bits and Pieces series. This edition is all about Content Marketing. I am not about that measuring life. I hate getting out the measuring cups, pouring exactly a cup of this, a teaspoon of that. Even though I don’t enjoy measuring, I know that each ingredient is an important part of the final product, and the amounts and techniques can be left up to the cook's creativity. Content Marketing Content marketing is a holistic approach that will grow domain authority along with growing an audience for your brand. This is a great long-term strategy because it Go

Spring has sprung and all around us the flowers are blooming, the sun is shining, and everyone's wearing pastels. Ok, maybe in some dream world that's happening, but as designers that's what we do, paint beautiful dream worlds with our designs and use of typography. So now that Easter is here, you may need to create some promotional materials for a client that paints that perfect Spring-like dream. I've selected 5 100% free for commercial use fonts that would lend themselves perfectly to your Spring design. First on the list is my favorite, Garineldo No01. This is the perfect Spring font with Go

Welcome back to our creative outlets series! It’s a time of transition here at Treefrog, with Ben joining us full time and Rita moving on to new things. In light of that, this month’s topic is one that is near and dear to both of their hearts: photography. The aim of art is to represent not the outward appearance of things, but their inward significance. Aristotle Photography, whether artistic or casual, has become a part of everyday life. The ever-improving cameraphone and popularity of apps like Instagram have only furthered this trend. So, how does this creative outlet inspire us, and how Go

Last Saturday the Treefrog team had a smashing time at the Orlando ADDY Awards. We got to mix and mingle with some of the most talented people in the advertising industry. Even though we already knew who won, it was great to join in the celebrations and cheering. The theme for this year was retro video games. The tables each had little arcades filled with candy on them for the guests. Also, as each award was presented fun retro video game music played, which was a great touch. The Treefrog team spent the evening watching the bottom left corner of the Go