Author Archive

Some of you have asked us why we hate the typeface aptly named Papyrus. Well to be frank, this choice in type is extremely overused by so called 'designers.' With all the typeface choices out there, it seems silly to settle on one so blatantly Egyptian. Now, if you are Egyptian or selling an Egyptian product, by all means, use Papyrus, but for those out there that are looking for an organic looking typeface there are hundreds of choices. Below is a list of my favorites. ITC Cancione Here's ITC Cancione. It has a great organic and weathered look and…

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The team over at EVOK posted a blog back in December about how agencies price out work. We understand that many of our clients have not worked with ad or design agencies before, so they aren't entirely aware of what they're paying for. The article goes on to explain how pricing structure will vary from agency to agency, but that there are a few constants involved. In this particular post, they discuss methods of non-commissioned compensation, which is more or less how we function here at Treefrog. So if you're curious to learn more about pricing, you may find this…

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