Author Archive

Ext. City Street – NightBuddy (V.O.)I walk through a dimly lit alley. The main road has a well-maintained sidewalk and it's safer, but I'm what you call the reckless type. I live life on the Edge. ... Walking too fast. Trench coat catches on the gnarled handle of a broken container, stopping me dead while I work to free it. My fedora comes off in the struggle, touching down in a puddle at my feet. Buddy(muttering) So much for going Incognito Buddy (V.O.)I dash the water aside and tuck the hat under my arm. The air is stale here, but it's far from the…

Go

It’s the big day! The development is done, the content is in, and your pre-launch requirements are all met. It’s time for a smooth and painless launch. Launching WordPress sites is a fairly painless process when the right precautions are taken. Migrate the database -- WordPress databases will often have arrays of data stored as serialized strings. If you're migrating "dev.example.com" to "example.com" by running a find and replace on the database, any serialized values that include the old domain will break. This usually results in broken slideshows and empty widgets. To avoid this, we use the excellent WP Migrate…

Go

It's almost the big day! After months of planning, design, and development, it's time to launch your new website. What steps should you take to ensure the launch is smooth and successful? At Treefrog, we've had our fair share of launches, and in that winding history we've encountered almost every kind of speed bump and obstacle. Over time, we've developed a checklist of all the necessary steps and precautions. Because we want to promote a happier, more beautiful web, we're going to share our process with you. First up: everything we like to take care of before launch-day. Long before…

Go

The crowds have gathered for your site's big launch. You eagerly pull back the curtain, and the audience gasps in amazement. The buzz is music to your ears. "We should get Treefrog to do our new site," you overhear amidst the oohs and aahs. The content is well-crafted for your target demographic, and the design is ready for whatever devices they're using. This you know, but when you look out among the crowd, you're surprised to see who's sitting in the front row. A cartel of hardened tech giants, scrutinizing every corner of your site. A cold sweat beads on your neck. You…

Go

WHO LOVES THEM SOME SHAPES? I sure do. Around here, they call me Shapemaster Dan. They don't, but it would be great if they did. Now, I know what you're thinking: "Handsome Shapemaster, I learned everything I need to know about shapes back in elementary school. What value could they possibly have in my boring, grown-up life?" I'm glad you asked. Geometry, basically the study of shapes, has been practiced and lauded since early human history. But I'm not here to talk about Euclid and my main-man Descartes. I would like to share some personal stories about how shapes have…

Go