Cake. Who doesn't love a perfect cake? (If you happen to be one of the few people who actually don't like cake, please keep reading, this is just an analogy.) But, would you love a cake made without sugar? How about without eggs, or flour, or baking powder? No, you wouldn't. A deliciously scrumptious cake isn't so because of the bowls it's mixed in or the oven it's baked in, rather what makes a successful confection is the ingredients that go into it. Just as there is no single way to bake a delicious vanilla cake, there is no single…
As the year comes to a close and we've exchanged our gifts and holiday best wishes, we want to pause a moment and reflect on the time that's passed. Every year around this time, you hear people sigh and say to themselves, "Where has the year gone?" We are no different. Our fourteenth year of the twenty first century was as fleeting and as lively as anyone else's. In January, we moved into our new office and kicked off the year immediately in high gear. February brought the annual ADDY's, which of course meant an immense amount of added stress.…
Hashtags are not anything new. They've been in active use for quite a while and aren't showing signs of going any where any time soon. In fact, the # symbol has been used to denote important information within technology fields since as early as the 1970's. It makes perfect sense for someone to come along and use it as a marker for indicating central themes in more casual communication. Social media posting without hashtagging is like asking someone out on a date but forgetting to give them your phone number. Hashtags create the means for people to find you or…
The single biggest problem in communication is the illusion that it has taken place.George Bernard Shaw With business today being conducted more and more through electronic communication – email, SMS, IM, etc. – it is becoming more and more important to fine tune the skill of communicating through writing. Effective business communication via email goes a bit further than the ability to compose a well written sentence. It's about being able to communicate, collaborate, and convey information effectively through electronic transmission. In our industry, we handle the bulk of our business via email. We work with clients, printers, publishers, advertising…
Orlando, Florida, “The City Beautiful,” also known as “The Theme Park Capital of the World.” With such a focus on our tourist and service industry here, it is easy to lose sight of the beautiful side of our city. Sometimes it takes some searching, a little bit of effort on our part, but if we stop to look around a little we can be reminded of just how beguiling our little piece of Central Florida is. If you’re finding yourself stuck and uninspired, we’d like to take a moment to share some of our favorite places we find inspirational around…
