Author Archive

Designers create. That’s the nitty gritty of it. They plan and they devise. Any construction, any composition, any creation, was originally the brain child of a designer. It’s likely a wiring in the brain, this need to make something out of nothing. To see what is there where others cannot. And, when someone is wired in this way, it’s impossible to turn it off. In our previous installment of our Designer’s Fashion discussion, we exhibited the finished product; the favorite wardrobe items of designer Christian Knightly. Our creative sample this time? Orlando Magazine art director and graphic design adjunct instructor…

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noun 1. A person who devises or executes designs, especially one who creates forms, structures, and patterns, as for works of art or machines. 2. A schemer, intriguer, or plotter. noun 1. A prevailing custom or style of dress, etiquette, socializing, etc. If you are or have ever associated with those we call “creatives,” then you know their outfits are often so visually stunning they look as if they just stepped off the page of a magazine. Not limited to the realm of fashion, the designers and artists of other industries still use their creative genius for planning their…

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With information about SEO trends and tips running rampant on the internet - some of it years out of date - it is easy to become overwhelmed and misdirected. Floods of information, seemingly giving new advice on updated trends, easily leads us to believe SEO practices are constantly in flux. And, while there is some truth to this, Google's frequent updates to its algorithm aren't always major game changers. Google Hummingbird, however, launched in September 2013, actually is a new algorithm as opposed to a simple update to the existing. Prior to, and especially after the announcement of the new…

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The month of February means only one thing for the team at Treefrog Cinegraphix: it's ADDY® time! The ADDY's - now known as The American Advertising Awards - are the awards program created by the American Advertising Federation to honor those who excel within the advertising profession. It is a three tiered program beginning locally, to be followed by district awards, and culminating at the national level. For the past six years, the Treefrog Cinegraphix team has contributed a great deal of time and resources to facilitate the coordination and promotion of the Orlando awards program and ceremonies. Each…

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A man observes a woman from across the room and finds himself captivated. Is it her eyes? Her mouth? Her...? A woman sneaks a glance at a man as he passes her on the street and becomes titillated. Is he sleek? Sophisticated? Or perhaps the right amount of rough around the edges? Whatever it is that turns us on, we know it when we see it. That same inherent attraction to our fellow human beings is also what drives our pull to a certain aesthetic. Truth be told, we make a considerable number of insignificant daily choices based on…

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