It's been an interesting year of opportunities and challenges for the Treefrog Cinegraphix crew. Our team expanded, opening new avenues for our marketing services, while also creating a slight spatial issue in our current home office location. We found our plate full most of the year, at times even overflowing, resulting in many late nights with rushed heartbeats and sweaty palms as our hands sped over our keyboards clicking and clacking in a rush to meet deadlines. Never flinching, we powered through and found ourselves at the end of the year stronger, tougher, and prepared to enter Twenty Fourteen brighter…
All designers have opinions on the best and worst fonts; especially on which are worst. So much so, it seems everywhere you look these days someone has written them down and shared them in a blog post. Well, this post is no different. We simply felt it was time to share our judgement in this worldwide dialogue. Our list counts down from number ten to the number one World's Most Tragic Font. The origin of Arial is commonly misunderstood. While Microsoft introduced it into their suite of system fonts for Windows 3.1 it was actually created for IBM. It is…
Enhancing SEO takes a lot of work, but at least with this final step in the process you can have a little bit of fun. The fourth cornerstone of SEO is SMM, or Social Media Marketing. For those who may not know, social media marketing is the process of gaining website traffic by using social network sites such as Facebook, Twitter, Pinterest, et cetera. With so many choices out there these days, tackling a social media plan can become as overwhelming as the entire search engine optimization campaign. But, we know the secret to the best social media plan, and…
Search engine optimization requires time, dedication, and in many cases some monetary investment. While there are many free SEO tricks, it may be worth it to spend a bit of money to increase traffic to your business. Hiring a marketing firm to design and develop an optimized site or paying the yearly dues to the BBB and/or the Chamber of Commerce in order to gain some back links are wise investments. A more flexible means of funding higher searchability is through SEM, or search engine marketing. SEM, or search engine marketing, also known as pay-per-click advertising, is the process of…
In our previous post we explained how search engines operate, and how to search engine optimize your site on-page. Now it is time to take a look at the second cornerstone of SEO success: Off-site SEO. Your beautifully optimized site will only get you so far. The next step in the process is generating exposure on the internet. Off-site SEO is all about internet presence. You want people talking about your site and providing back-links, or inbound links, to your site in as many reputable places as possible. This can take a lot of work, especially for a business just…
