Enhancing SEO takes a lot of work, but at least with this final step in the process you can have a little bit of fun. The fourth cornerstone of SEO is SMM, or Social Media Marketing. For those who may not know, social media marketing is the process of gaining website traffic by using social network sites such as Facebook, Twitter, Pinterest, et cetera. With so many choices out there these days, tackling a social media plan can become as overwhelming as the entire search engine optimization campaign. But, we know the secret to the best social media plan, and…
Search engine optimization requires time, dedication, and in many cases some monetary investment. While there are many free SEO tricks, it may be worth it to spend a bit of money to increase traffic to your business. Hiring a marketing firm to design and develop an optimized site or paying the yearly dues to the BBB and/or the Chamber of Commerce in order to gain some back links are wise investments. A more flexible means of funding higher searchability is through SEM, or search engine marketing. SEM, or search engine marketing, also known as pay-per-click advertising, is the process of…
In our previous post we explained how search engines operate, and how to search engine optimize your site on-page. Now it is time to take a look at the second cornerstone of SEO success: Off-site SEO. Your beautifully optimized site will only get you so far. The next step in the process is generating exposure on the internet. Off-site SEO is all about internet presence. You want people talking about your site and providing back-links, or inbound links, to your site in as many reputable places as possible. This can take a lot of work, especially for a business just…
Taking on the task of SEO, or search engine optimization, is daunting for many small business owners. As a marketing firm whose client list is comprised mostly of small businesses, we have come to understand that a lot of the apprehension is born out of unfamiliarity with what SEO is. Thus, we have decided to break down SEO and explain it in layman's terms as best we can. To begin, we will identify the Four Cornerstones of SEO: On-site SEO, Off-site SEO, SEM (search engine marketing), and SMM (social media marketing). We will deliver this explanation in bite-size chunks and…
While on our field-trip to infoComm13, we visited several exhibits featuring the transparent display screens, but one exhibit in particular caught our fancy with their marketing technology more than any other. AOPEN, a major electronics manufacturer with a specialty in digital signage, was showcasing their use of touchscreens in retail spaces. Similar to the idea of a transparent screen over a display of a product, the touchscreen is used as part of the display making it possible for the consumer to actually interact with the display. Imagine the selling possibilities with a display that reinforces the consumer's visual experience in…
