Utilizing various channels of content marketing is extremely important for businesses because it gives your brand an approachable voice that consumers can relate to. Showcasing your business' personality through blogging is an extremely effective and versatile way to connect with consumers and help them get to know your brand, products, and services in a new way. One of the greatest benefits of blogging as a business is the increased exposure your brand will receive - if your content is good. Your business' mission is to solve a problem for your target market. When people have problems, the first resource we…
It’s the big day! The development is done, the content is in, and your pre-launch requirements are all met. It’s time for a smooth and painless launch. Launching WordPress sites is a fairly painless process when the right precautions are taken. Migrate the database -- WordPress databases will often have arrays of data stored as serialized strings. If you're migrating "dev.example.com" to "example.com" by running a find and replace on the database, any serialized values that include the old domain will break. This usually results in broken slideshows and empty widgets. To avoid this, we use the excellent WP Migrate…
It's almost the big day! After months of planning, design, and development, it's time to launch your new website. What steps should you take to ensure the launch is smooth and successful? At Treefrog, we've had our fair share of launches, and in that winding history we've encountered almost every kind of speed bump and obstacle. Over time, we've developed a checklist of all the necessary steps and precautions. Because we want to promote a happier, more beautiful web, we're going to share our process with you. First up: everything we like to take care of before launch-day. Long before…
This is a continuation of our Advertising Bits and Pieces series. This edition is all about Content Marketing. I am not about that measuring life. I hate getting out the measuring cups, pouring exactly a cup of this, a teaspoon of that. Even though I don’t enjoy measuring, I know that each ingredient is an important part of the final product, and the amounts and techniques can be left up to the cook's creativity. Content marketing is a holistic approach that will grow domain authority along with growing an audience for your brand. This is a great long-term strategy because…
With information about SEO trends and tips running rampant on the internet - some of it years out of date - it is easy to become overwhelmed and misdirected. Floods of information, seemingly giving new advice on updated trends, easily leads us to believe SEO practices are constantly in flux. And, while there is some truth to this, Google's frequent updates to its algorithm aren't always major game changers. Google Hummingbird, however, launched in September 2013, actually is a new algorithm as opposed to a simple update to the existing. Prior to, and especially after the announcement of the new…
