Branding

https://youtu.be/gFQmo9wtXOY? A few weeks ago the team looked at our favorite company logo rebrands, and we created a field guide explaining why each was our personal favorite. Now we want to hear what you have to think. Click your favorite from our list! [total-poll id=3195]

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One of our clients has taken the logo we created for them to the next level by applying it to furniture that is featured at special events. Unique Option offers furniture and accessories for special events and are now offering a new feature, the ability to apply your company's logo onto their furniture and accessories. Here are some examples of what they are doing: Unique Option Pillow and Coffee Table Unique Option Meeting Table Unique Option Water Fall

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When most hear the word 'brand' they immediately think of some symbolic logo like the Nike swoosh or the Macintosh Apple, but branding is more than just a logo and is an integral part for growing any business. The first thing to understand about building a brand is understanding how it plays into your marketing plan. Marketing consists of the four 'P's: Product, Pricing, Placement and Promotion. Your product has to be good, your price must be competitive (or your quality so overwhelmingly superior that consumers will pay more for your product), and where you place your product is critical…

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Subscribe To complement our podcast, we wanted to offer up a variety of resources that you can check out to find out more about coatings. A dictionary of various paper terms, coatings included. http://www.glatfelter.com/learning/glossary_c.aspx Overview of different coating techniques and their advantages and disadvantages. http://blog.thefolderstore.com/2008/09/30/print-coatings/ What options are there for coating a job? http://www.printindustry.com/newsletter_18.htm How to set up your files for a spot coating: (courtesy of jakprints.com) Adding a varnish in Adobe Illustrator Adding a varnish in Adobe Photoshop Adding a varnish in Adobe InDesign Design Magazines (ones that generally have paper samples in them, as well as discuss…

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