Canopy

The crowds have gathered for your site's big launch. You eagerly pull back the curtain, and the audience gasps in amazement. The buzz is music to your ears. "We should get Treefrog to do our new site," you overhear amidst the oohs and aahs. The content is well-crafted for your target demographic, and the design is ready for whatever devices they're using. This you know, but when you look out among the crowd, you're surprised to see who's sitting in the front row. A cartel of hardened tech giants, scrutinizing every corner of your site. A cold sweat beads on your neck. You…

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As the year comes to a close and we've exchanged our gifts and holiday best wishes, we want to pause a moment and reflect on the time that's passed. Every year around this time, you hear people sigh and say to themselves, "Where has the year gone?" We are no different. Our fourteenth year of the twenty first century was as fleeting and as lively as anyone else's. In January, we moved into our new office and kicked off the year immediately in high gear. February brought the annual ADDY's, which of course meant an immense amount of added stress.…

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Since we started making WordPress sites almost 6 years ago, we've grown almost as much as the platform itself. Our WordPress framework, Canopy, represents the sum total of that growth. Work smarter, not harder. Right from the outset, we could see the need for a framework. Many of our projects required similar features, and no programmer worth their salt will miss an opportunity to reuse code. We looked at established frameworks, but found them too feature-bloated to serve our clients' best interests. Instead, we started with the absolute minimum in WordPress templating and worked our way up from there. This…

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