digital marketing

Ext. City Street – NightBuddy (V.O.)I walk through a dimly lit alley. The main road has a well-maintained sidewalk and it's safer, but I'm what you call the reckless type. I live life on the Edge. ... Walking too fast. Trench coat catches on the gnarled handle of a broken container, stopping me dead while I work to free it. My fedora comes off in the struggle, touching down in a puddle at my feet. Buddy(muttering) So much for going Incognito Buddy (V.O.)I dash the water aside and tuck the hat under my arm. The air is stale here, but it's far from the…

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When trying to make the most of any digital marketing budget, it's important to evaluate what channels you're able to make the most of right now and which you should hold off investing in until you've started seeing a return. This debate generally brings businesses to a common question about two specific channels of digital marketing: “Should I invest in SEO, enhancing content and optimizing my website, or a Pay-Per-Click Campaign?” Figuring out what makes the most sense depends on your company's unique marketing strategy. Prioritizing your immediate goals and identifying a timeline for the long-term will significantly affect what…

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It's no surprise to business owners that they need a digital presence to connect with their consumers. There are multiple reasons that every single business needs to be active on social media in some sort of way, and at the end of the day these reasons all come back to gaining more leads. These connections might not always be a direct influence in the sales funnel, but everything that happens in the public eye online will have an affect on leads for your business. Social Media is an important opportunity that business leaders need to pay attention to if they…

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Utilizing various channels of content marketing is extremely important for businesses because it gives your brand an approachable voice that consumers can relate to. Showcasing your business' personality through blogging is an extremely effective and versatile way to connect with consumers and help them get to know your brand, products, and services in a new way. One of the greatest benefits of blogging as a business is the increased exposure your brand will receive - if your content is good. Your business' mission is to solve a problem for your target market. When people have problems, the first resource we…

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Email marketing is a great tool for connecting directly to your customer base. But mistakes are common. How can you make the most of your email marketing campaign? This blog will cover some of the most common email marketing pitfalls – and how you can avoid them. Anti-spam laws exist for a reason, and you should follow them. The biggest piece of advice I can give is this: Make sure your consumer base wants to receive your emails. This is important for several reasons: It's literally against the law. Anti-spam regulations mandate that all subscribers must provide explicit consent to be…

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