email

Now that we've talked about the worst practices in email marketing, let's go over some of the best. The first step to email marketing is to create a plan. What are you trying to accomplish with your newsletter? Start with your audience. Identify your subscribers. Are they previous customers? Future prospects? General interest? Establish who they are, and why they subscribed to your newsletter. Build your content around your subscribers. Think about what your subscribers are interested in. Focus on brief, compelling, and useful content. Make a publishing schedule. Your publishing frequency will depend on your subscribers and your content.…

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Email marketing is a great tool for connecting directly to your customer base. But mistakes are common. How can you make the most of your email marketing campaign? This blog will cover some of the most common email marketing pitfalls – and how you can avoid them. Anti-spam laws exist for a reason, and you should follow them. The biggest piece of advice I can give is this: Make sure your consumer base wants to receive your emails. This is important for several reasons: It's literally against the law. Anti-spam regulations mandate that all subscribers must provide explicit consent to be…

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The single biggest problem in communication is the illusion that it has taken place.George Bernard Shaw With business today being conducted more and more through electronic communication – email, SMS, IM, etc. – it is becoming more and more important to fine tune the skill of communicating through writing. Effective business communication via email goes a bit further than the ability to compose a well written sentence. It's about being able to communicate, collaborate, and convey information effectively through electronic transmission. In our industry, we handle the bulk of our business via email. We work with clients, printers, publishers, advertising…

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