marketing strategy

When trying to make the most of any digital marketing budget, it's important to evaluate what channels you're able to make the most of right now and which you should hold off investing in until you've started seeing a return. This debate generally brings businesses to a common question about two specific channels of digital marketing: “Should I invest in SEO, enhancing content and optimizing my website, or a Pay-Per-Click Campaign?” Figuring out what makes the most sense depends on your company's unique marketing strategy. Prioritizing your immediate goals and identifying a timeline for the long-term will significantly affect what…

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It's no surprise to business owners that they need a digital presence to connect with their consumers. There are multiple reasons that every single business needs to be active on social media in some sort of way, and at the end of the day these reasons all come back to gaining more leads. These connections might not always be a direct influence in the sales funnel, but everything that happens in the public eye online will have an affect on leads for your business. Social Media is an important opportunity that business leaders need to pay attention to if they…

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This is a continuation of our Advertising Bits and Pieces series. This edition is all about Content Marketing. I am not about that measuring life. I hate getting out the measuring cups, pouring exactly a cup of this, a teaspoon of that. Even though I don’t enjoy measuring, I know that each ingredient is an important part of the final product, and the amounts and techniques can be left up to the cook's creativity. Content marketing is a holistic approach that will grow domain authority along with growing an audience for your brand. This is a great long-term strategy because…

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Cake. Who doesn't love a perfect cake? (If you happen to be one of the few people who actually don't like cake, please keep reading, this is just an analogy.) But, would you love a cake made without sugar? How about without eggs, or flour, or baking powder? No, you wouldn't. A deliciously scrumptious cake isn't so because of the bowls it's mixed in or the oven it's baked in, rather what makes a successful confection is the ingredients that go into it. Just as there is no single way to bake a delicious vanilla cake, there is no single…

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