When most hear the word 'brand' they immediately think of some symbolic logo like the Nike swoosh or the Macintosh Apple, but branding is more than just a logo and is an integral part for growing any business. The first thing to understand about building a brand is understanding how it plays into your marketing plan. Marketing consists of the four 'P's: Product, Pricing, Placement and Promotion. Your product has to be good, your price must be competitive (or your quality so overwhelmingly superior that consumers will pay more for your product), and where you place your product is critical…
Subscribe To complement our podcast, we wanted to offer up a variety of resources that you can check out to find out more about coatings. A dictionary of various paper terms, coatings included. http://www.glatfelter.com/learning/glossary_c.aspx Overview of different coating techniques and their advantages and disadvantages. http://blog.thefolderstore.com/2008/09/30/print-coatings/ What options are there for coating a job? http://www.printindustry.com/newsletter_18.htm How to set up your files for a spot coating: (courtesy of jakprints.com) Adding a varnish in Adobe Illustrator Adding a varnish in Adobe Photoshop Adding a varnish in Adobe InDesign Design Magazines (ones that generally have paper samples in them, as well as discuss…
