seo

Taking on the task of SEO, or search engine optimization, is daunting for many small business owners. As a marketing firm whose client list is comprised mostly of small businesses, we have come to understand that a lot of the apprehension is born out of unfamiliarity with what SEO is. Thus, we have decided to break down SEO and explain it in layman's terms as best we can. To begin, we will identify the Four Cornerstones of SEO: On-site SEO, Off-site SEO, SEM (search engine marketing), and SMM (social media marketing). We will deliver this explanation in bite-size chunks and…