The American Advertising Awards (ADDYs) recognizes and rewards the creative spirit of excellence in the art of advertising. The three tier competition begins at the local level and here in Orlando the Treefrog team rallies to create outstanding promotional materials for the winners award show.
For 2014, the theme was Masquerade and we decided to go the route of a Venetian ballroom. We chose a color palette of purple, silver, and black for an upscale feel. To promote the event we designed the event website, social media skins, and a beautiful invitation that incorporated a delicate lace pattern. The patterns and colors were carried over into the Winners Book that was printed by Spectrum Print Communications and uses a unique 3D Spot UV on the cover.