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If you're a small business owner, starting a website project or updating your current site can be a daunting task. Finding a new web developer or development company can be as stressful as a first date, with a proposal soon to follow. Thankfully this isn't 'til death do us part,' but a healthy business relationship is key to the success of both parties involved. To ensure the start of a great experience, we've outlined a research process to find the perfect web developer or digital marketing agency for your business. Finding a web developer often begins on the web. To…

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Ext. City Street – NightBuddy (V.O.)I walk through a dimly lit alley. The main road has a well-maintained sidewalk and it's safer, but I'm what you call the reckless type. I live life on the Edge. ... Walking too fast. Trench coat catches on the gnarled handle of a broken container, stopping me dead while I work to free it. My fedora comes off in the struggle, touching down in a puddle at my feet. Buddy(muttering) So much for going Incognito Buddy (V.O.)I dash the water aside and tuck the hat under my arm. The air is stale here, but it's far from the…

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Have you ever wondered how people with disabilities view and interact with the web? We feel it's important for the internet to be accessible to all and with the web becoming a more visual environment through large images, videos, and interactive elements, sometimes it's easy as a designer and/or developer to overlook systems that assist users with accessing content. Today, users with disabilities have an abundance of options to view content on the web. The most common for the visually impaired is screen reader technology. Many operating systems come with screen reading capabilities built in and the screen reader just…

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When trying to make the most of any digital marketing budget, it's important to evaluate what channels you're able to make the most of right now and which you should hold off investing in until you've started seeing a return. This debate generally brings businesses to a common question about two specific channels of digital marketing: “Should I invest in SEO, enhancing content and optimizing my website, or a Pay-Per-Click Campaign?” Figuring out what makes the most sense depends on your company's unique marketing strategy. Prioritizing your immediate goals and identifying a timeline for the long-term will significantly affect what is best…

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It's no surprise to business owners that they need a digital presence to connect with their consumers. There are multiple reasons that every single business needs to be active on social media in some sort of way, and at the end of the day these reasons all come back to gaining more leads. These connections might not always be a direct influence in the sales funnel, but everything that happens in the public eye online will have an affect on leads for your business. Social Media is an important opportunity that business leaders need to pay attention to if they…

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