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When most hear the word 'brand' they immediately think of some symbolic logo like the Nike swoosh or the Macintosh Apple, but branding is more than just a logo and is an integral part for growing any business. The first thing to understand about building a brand is understanding how it plays into your marketing plan. Marketing consists of the four 'P's: Product, Pricing, Placement and Promotion. Your product has to be good, your price must be competitive (or your quality so overwhelmingly superior that consumers will pay more for your product), and where you place your product is critical…

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This past Friday, the students of Valencia Community College's Graphics Technology Program had an opportunity to participate in a screenprinting workshop by the fine folks at Lure Design, Inc. Being one of said students, I've been looking forward to this event for sometime, and was particularly excited because some of my work was chosen to be printed at the workshop. The Graphics Program recently held a poster contest in which the students were challenged with designing a poster to promote the Annual Juried Student Show coming up in April. Two winning posters were to be picked to be printed at…

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Subscribe To complement our podcast, we wanted to offer up a variety of resources that you can check out to find out more about coatings. A dictionary of various paper terms, coatings included. http://www.glatfelter.com/learning/glossary_c.aspx Overview of different coating techniques and their advantages and disadvantages. http://blog.thefolderstore.com/2008/09/30/print-coatings/ What options are there for coating a job? http://www.printindustry.com/newsletter_18.htm How to set up your files for a spot coating: (courtesy of jakprints.com) Adding a varnish in Adobe Illustrator Adding a varnish in Adobe Photoshop Adding a varnish in Adobe InDesign Design Magazines (ones that generally have paper samples in them, as well as discuss…

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A few weeks ago we took a company field trip to Gatorland to clear our minds and spark some creativity. We took a few photos of the wildlife. Peacocks in the bushes An American Alligator -- Isn't he cute? And now for the Moment: Can't you feel its pain?

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For the 2009 Orlando ADDYs we put together four short videos to highlight the different aspects of today's advertising world. Since the event was held at the Shakespeare theatre and had a Shakespearean theme we produced the videos with Shakespearean characters. Enjoy!

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