Digital Marketing

If you're a small business owner, starting a website project or updating your current site can be a daunting task. Finding a new web developer or development company can be as stressful as a first date, with a proposal soon to follow. Thankfully this isn't 'til death do us part,' but a healthy business relationship is key to the success of both parties involved. To ensure the start of a great experience, we've outlined a research process to find the perfect web developer or digital marketing agency for your business. Finding a web developer often begins on the web. To…

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When trying to make the most of any digital marketing budget, it's important to evaluate what channels you're able to make the most of right now and which you should hold off investing in until you've started seeing a return. This debate generally brings businesses to a common question about two specific channels of digital marketing: “Should I invest in SEO, enhancing content and optimizing my website, or a Pay-Per-Click Campaign?” Figuring out what makes the most sense depends on your company's unique marketing strategy. Prioritizing your immediate goals and identifying a timeline for the long-term will significantly affect what is best…

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It's no surprise to business owners that they need a digital presence to connect with their consumers. There are multiple reasons that every single business needs to be active on social media in some sort of way, and at the end of the day these reasons all come back to gaining more leads. These connections might not always be a direct influence in the sales funnel, but everything that happens in the public eye online will have an affect on leads for your business. Social Media is an important opportunity that business leaders need to pay attention to if they…

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Utilizing various channels of content marketing is extremely important for businesses because it gives your brand an approachable voice that consumers can relate to. Showcasing your business' personality through blogging is an extremely effective and versatile way to connect with consumers and help them get to know your brand, products, and services in a new way. One of the greatest benefits of blogging as a business is the increased exposure your brand will receive - if your content is good. Your business' mission is to solve a problem for your target market. When people have problems, the first resource we…

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The web is now in the hands of everyone... literally. Over the last several years, we've witnessed a huge shift in how users access the web and use websites. Not only that, but search engines have made significant changes in how they rank websites for users searching for services and products. If you haven't updated your website in the last three years, maybe it's time to take a look and see if it's outdated. Without further adieu, here are five signs your site may have fallen out of date: Do you find yourself pinching and zooming in on the content…

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