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Utilizing various channels of content marketing is extremely important for businesses because it gives your brand an approachable voice that consumers can relate to. Showcasing your business' personality through blogging is an extremely effective and versatile way to connect with consumers and help them get to know your brand, products, and services in a new way. One of the greatest benefits of blogging as a business is the increased exposure your brand will receive - if your content is good. Your business' mission is to solve a problem for your target market. When people have problems, the first resource we…

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The web is now in the hands of everyone... literally. Over the last several years, we've witnessed a huge shift in how users access the web and use websites. Not only that, but search engines have made significant changes in how they rank websites for users searching for services and products. If you haven't updated your website in the last three years, maybe it's time to take a look and see if it's outdated. Without further adieu, here are five signs your site may have fallen out of date: Do you find yourself pinching and zooming in on the content…

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Incidents of hacking are on the rise, with some 30,000 sites daily being turned into hosts of spam email, malware, or other unsavory content. Several times a year, we receive a panicked call to clean out a hacked WordPress website. It's never fun for anyone involved, but we like putting clients at ease, and there are steps you can take to protect your site. There are many detriments to having a hacked website, extending much further than the obvious security risks. Even a few days of leaving your site under a malicious party's control can damage your search engine ranking…

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Live tweeting is a big opportunity to build a brand’s digital presence in real time. It's a step in networking that can be easily overlooked, but have incredible payoff when done well. Many make the mistake of only considering live tweeting when it's something being put on by their own company, which only works in a promotional sense if you have internal social goals for your employee engagement. There are a variety of events to live tweet that involve a physical location or simply tweeting after hours from home. The main goal of live tweeting should be to build brand…

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You may have noticed that when you Google a keyword, your search results page often has a box full of valuable information on the right hand side. This box of data is known as the knowledge graph and there are several steps you can take to make sure that the information is pertinent to users who search for your business. One of the simplest ways you can ensure that Google has the information needed for your knowledge graph is by supplying Google with Schema.org Organization information. This is as simple as adding a bit of code to the header…

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