Hashtags are not anything new. They've been in active use for quite a while and aren't showing signs of going any where any time soon. In fact, the # symbol has been used to denote important information within technology fields since as early as the 1970's. It makes perfect sense for someone to come along and use it as a marker for indicating central themes in more casual communication. Social media posting without hashtagging is like asking someone out on a date but forgetting to give them your phone number. Hashtags create the means for people to find you or…
With information about SEO trends and tips running rampant on the internet - some of it years out of date - it is easy to become overwhelmed and misdirected. Floods of information, seemingly giving new advice on updated trends, easily leads us to believe SEO practices are constantly in flux. And, while there is some truth to this, Google's frequent updates to its algorithm aren't always major game changers. Google Hummingbird, however, launched in September 2013, actually is a new algorithm as opposed to a simple update to the existing. Prior to, and especially after the announcement of the new…
Enhancing SEO takes a lot of work, but at least with this final step in the process you can have a little bit of fun. The fourth cornerstone of SEO is SMM, or Social Media Marketing. For those who may not know, social media marketing is the process of gaining website traffic by using social network sites such as Facebook, Twitter, Pinterest, et cetera. With so many choices out there these days, tackling a social media plan can become as overwhelming as the entire search engine optimization campaign. But, we know the secret to the best social media plan, and…
As new features and applications develop for social networks like Facebook and Twitter, more companies are realizing the importance of utilizing these tools in their marketing plans however, many simply do not know how to effectively use these tools to communicate with their online customer base. Many people think that just simply offering specials or news about your own company will draw in business but this is simply not the case. It can take some time to build up a captive online audience, but if done right, your business can grow by leaps and bounds as you connect with your…
