It's no surprise to business owners that they need a digital presence to connect with their consumers. There are multiple reasons that every single business needs to be active on social media in some sort of way, and at the end of the day these reasons all come back to gaining more leads. These connections might not always be a direct influence in the sales funnel, but everything that happens in the public eye online will have an affect on leads for your business. Social Media is an important opportunity that business leaders need to pay attention to if they…
Live tweeting is a big opportunity to build a brand’s digital presence in real time. It's a step in networking that can be easily overlooked, but have incredible payoff when done well. Many make the mistake of only considering live tweeting when it's something being put on by their own company, which only works in a promotional sense if you have internal social goals for your employee engagement. There are a variety of events to live tweet that involve a physical location or simply tweeting after hours from home. The main goal of live tweeting should be to build brand…
An easy way to expand the reach of any brand’s page content through social media is to occasionally share posts from your brand page to your personal Facebook profile. Now that doesn’t mean every post needs to be shared with your friends. If they wanted to see that then they can choose to follow the page. Sharing should let your friends see that you’re excited about what you love about your business. Since at least 60% of Facebook sharing happens on mobile devices, here are the steps to sharing from a brand page, while on your phone. From the Facebook…
Cake. Who doesn't love a perfect cake? (If you happen to be one of the few people who actually don't like cake, please keep reading, this is just an analogy.) But, would you love a cake made without sugar? How about without eggs, or flour, or baking powder? No, you wouldn't. A deliciously scrumptious cake isn't so because of the bowls it's mixed in or the oven it's baked in, rather what makes a successful confection is the ingredients that go into it. Just as there is no single way to bake a delicious vanilla cake, there is no single…
The crowds have gathered for your site's big launch. You eagerly pull back the curtain, and the audience gasps in amazement. The buzz is music to your ears. "We should get Treefrog to do our new site," you overhear amidst the oohs and aahs. The content is well-crafted for your target demographic, and the design is ready for whatever devices they're using. This you know, but when you look out among the crowd, you're surprised to see who's sitting in the front row. A cartel of hardened tech giants, scrutinizing every corner of your site. A cold sweat beads on your neck. You…
