Have a presentation coming up and need to make sure that your audience will pay attention to it? Do you have interesting information but you’re not sure how to highlight it? You have two options: Create a fascinating, visually stunning slide deck using solid visual hierarchy. Play rock music at top volume to make sure people stay awake during your presentation, and hope they’ll also read your slides. While the second one may sound like less effort, it’s also doomed to fail. On the other hand, creating slide decks that capture and keep attention is a lot easier than it…
Live tweeting is a big opportunity to build a brand’s digital presence in real time. It's a step in networking that can be easily overlooked, but have incredible payoff when done well. Many make the mistake of only considering live tweeting when it's something being put on by their own company, which only works in a promotional sense if you have internal social goals for your employee engagement. There are a variety of events to live tweet that involve a physical location or simply tweeting after hours from home. The main goal of live tweeting should be to build brand…
You may have noticed that when you Google a keyword, your search results page often has a box full of valuable information on the right hand side. This box of data is known as the knowledge graph and there are several steps you can take to make sure that the information is pertinent to users who search for your business. One of the simplest ways you can ensure that Google has the information needed for your knowledge graph is by supplying Google with Schema.org Organization information. This is as simple as adding a bit of code to the header…
An easy way to expand the reach of any brand’s page content through social media is to occasionally share posts from your brand page to your personal Facebook profile. Now that doesn’t mean every post needs to be shared with your friends. If they wanted to see that then they can choose to follow the page. Sharing should let your friends see that you’re excited about what you love about your business. Since at least 60% of Facebook sharing happens on mobile devices, here are the steps to sharing from a brand page, while on your phone. From the Facebook…
It’s the big day! The development is done, the content is in, and your pre-launch requirements are all met. It’s time for a smooth and painless launch. Launching WordPress sites is a fairly painless process when the right precautions are taken. Migrate the database -- WordPress databases will often have arrays of data stored as serialized strings. If you're migrating "dev.example.com" to "example.com" by running a find and replace on the database, any serialized values that include the old domain will break. This usually results in broken slideshows and empty widgets. To avoid this, we use the excellent WP Migrate…
