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The American Advertising Awards (ADDYs) recognizes and rewards the creative spirit of excellence in the art of advertising. The three tier competition begins at the local level and here in Orlando the Treefrog team rallies to create outstanding promotional materials for the winners award show. For 2013, the theme of the Orlando ADDYs was 'Passport to Florida' - a nostalgic look at Florida's tourism past. We designed the promotional materials to have a retro travel feel using palm trees and images of travelers clad in retro style. The event invitation was letterpress printed by local printing company, Mama's Sauce using…

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The American Advertising Awards (ADDYs) recognizes and rewards the creative spirit of excellence in the art of advertising. The three tier competition begins at the local level and here in Orlando the Treefrog team rallies to create outstanding promotional materials for the winners award show. For 2014, the theme was Masquerade and we decided to go the route of a Venetian ballroom. We chose a color palette of purple, silver, and black for an upscale feel. To promote the event we designed the event website, social media skins, and a beautiful invitation that incorporated a delicate lace pattern. The patterns and…

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