If you're a small business owner, starting a website project or updating your current site can be a daunting task. Finding a new web developer or development company can be as stressful as a first date, with a proposal soon to follow. Thankfully this isn't 'til death do us part,' but a healthy business ...
Search engine optimization requires time, dedication, and in many cases some monetary investment. While there are many free SEO tricks, it may be worth it to spend a bit of money to increase traffic to your business. Hiring a marketing firm to design and develop an optimized site or paying the yearly dues to the BBB and/or the Chamber of Commerce in order to gain some back links are wise investments. A more flexible means of funding higher searchability is through SEM, or search engine marketing. SEM, or search engine marketing, also known as pay-per-click advertising, is the process of…
In our previous post we explained how search engines operate, and how to search engine optimize your site on-page. Now it is time to take a look at the second cornerstone of SEO success: Off-site SEO. Your beautifully optimized site will only get you so far. The next step in the process is generating exposure on the internet. Off-site SEO is all about internet presence. You want people talking about your site and providing back-links, or inbound links, to your site in as many reputable places as possible. This can take a lot of work, especially for a business just…
Taking on the task of SEO, or search engine optimization, is daunting for many small business owners. As a marketing firm whose client list is comprised mostly of small businesses, we have come to understand that a lot of the apprehension is born out of unfamiliarity with what SEO is. Thus, we have decided to break down SEO and explain it in layman's terms as best we can. To begin, we will identify the Four Cornerstones of SEO: On-site SEO, Off-site SEO, SEM (search engine marketing), and SMM (social media marketing). We will deliver this explanation in bite-size chunks and…
From left to right: Dan Bookman as RGB, Rita Barnes, Christine Dupont (center), Christian Knightly, and Susan Mullins as Greyscale. 2013 has been a year of milestones for the Treefrog Cinegraphix family. In May of this year, we celebrated the 30th birthday of our managing partner, Christian Knightly, in a truly Fontastic manner. And just this past weekend we had the honor of hosting yet another 30th birthday party for our former team member, Christine Dupont. In observation of Christine's love for print design and the graphic arts, we gave this party a printacular theme: CMYK! For those unfamiliar with…
Last night's UCF Business Incubation Program's Two-Year Anniversary Open House/Expo was an exciting event for us here at Treefrog. It was at this event that our client, Fusion Fitness Designs, officially launched their product line of high-end, custom fitness strength and training equipment! Skyline Series Equipment Phaedra Showing Equipment Skyline Series Magazine Ad and Brochure Skyline Series Logo Owner of Fusion Fitness Designs, Cy Manula (Center), pauses for a photo with girlfriend and Fusion Fitness CEO, Phaedra, and co-owners of TCX, Christian Knightly and Dan Bookman. Fusion Fitness Designs has been our client since its inception, and it was a…
