Now that we've talked about the worst practices in email marketing, let's go over some of the best. The first step to email marketing is to create a plan. What are you trying to accomplish with your newsletter? Start with your audience. Identify your subscribers. Are they previous customers? Future prospects? General interest? Establish who they are, and why they subscribed to your newsletter. Build your content around your subscribers. Think about what your subscribers are interested in. Focus on brief, compelling, and useful content. Make a publishing schedule. Your publishing frequency will depend on your subscribers and your content.…
Email marketing is a great tool for connecting directly to your customer base. But mistakes are common. How can you make the most of your email marketing campaign? This blog will cover some of the most common email marketing pitfalls – and how you can avoid them. Anti-spam laws exist for a reason, and you should follow them. The biggest piece of advice I can give is this: Make sure your consumer base wants to receive your emails. This is important for several reasons: It's literally against the law. Anti-spam regulations mandate that all subscribers must provide explicit consent to be…
Look Local publishes a full color advertising guide for Central Florida businesses, and has seen tremendous growth over the last several years. They started with a reach of just 10,000 homeowners, and now have a reach of 100,000 addresses. This is due to their hardworking nature — it's clear Look Local is committed to their mission of connecting quality businesses with their target markets. So, when the Treefrog team had the opportunity to work with Look Local, we jumped at the opportunity. Look Local was already going through a branding upgrade when they approached Treefrog. They updated their logo, and…
Cake. Who doesn't love a perfect cake? (If you happen to be one of the few people who actually don't like cake, please keep reading, this is just an analogy.) But, would you love a cake made without sugar? How about without eggs, or flour, or baking powder? No, you wouldn't. A deliciously scrumptious cake isn't so because of the bowls it's mixed in or the oven it's baked in, rather what makes a successful confection is the ingredients that go into it. Just as there is no single way to bake a delicious vanilla cake, there is no single…
The month of February means only one thing for the team at Treefrog Cinegraphix: it's ADDY® time! The ADDY's - now known as The American Advertising Awards - are the awards program created by the American Advertising Federation to honor those who excel within the advertising profession. It is a three tiered program beginning locally, to be followed by district awards, and culminating at the national level. For the past six years, the Treefrog Cinegraphix team has contributed a great deal of time and resources to facilitate the coordination and promotion of the Orlando awards program and ceremonies. Each…
