Digital Marketing

Email marketing is a great tool for connecting directly to your customer base. But mistakes are common. How can you make the most of your email marketing campaign? This blog will cover some of the most common email marketing pitfalls – and how you can avoid them. Anti-spam laws exist for a reason, and you should follow them. The biggest piece of advice I can give is this: Make sure your consumer base wants to receive your emails. This is important for several reasons: It's literally against the law. Anti-spam regulations mandate that all subscribers must provide explicit consent to be…

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This is a continuation of our Advertising Bits and Pieces series. This edition is all about Content Marketing. I am not about that measuring life. I hate getting out the measuring cups, pouring exactly a cup of this, a teaspoon of that. Even though I don’t enjoy measuring, I know that each ingredient is an important part of the final product, and the amounts and techniques can be left up to the cook's creativity. Content marketing is a holistic approach that will grow domain authority along with growing an audience for your brand. This is a great long-term strategy because…

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Cake. Who doesn't love a perfect cake? (If you happen to be one of the few people who actually don't like cake, please keep reading, this is just an analogy.) But, would you love a cake made without sugar? How about without eggs, or flour, or baking powder? No, you wouldn't. A deliciously scrumptious cake isn't so because of the bowls it's mixed in or the oven it's baked in, rather what makes a successful confection is the ingredients that go into it. Just as there is no single way to bake a delicious vanilla cake, there is no single…

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The crowds have gathered for your site's big launch. You eagerly pull back the curtain, and the audience gasps in amazement. The buzz is music to your ears. "We should get Treefrog to do our new site," you overhear amidst the oohs and aahs. The content is well-crafted for your target demographic, and the design is ready for whatever devices they're using. This you know, but when you look out among the crowd, you're surprised to see who's sitting in the front row. A cartel of hardened tech giants, scrutinizing every corner of your site. A cold sweat beads on your neck. You…

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Hashtags are not anything new. They've been in active use for quite a while and aren't showing signs of going any where any time soon. In fact, the # symbol has been used to denote important information within technology fields since as early as the 1970's. It makes perfect sense for someone to come along and use it as a marker for indicating central themes in more casual communication. Social media posting without hashtagging is like asking someone out on a date but forgetting to give them your phone number. Hashtags create the means for people to find you or…

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