Digital Marketing

Live tweeting is a big opportunity to build a brand’s digital presence in real time. It's a step in networking that can be easily overlooked, but have incredible payoff when done well. Many make the mistake of only considering live tweeting when it's something being put on by their own company, which only works in a promotional sense if you have internal social goals for your employee engagement. There are a variety of events to live tweet that involve a physical location or simply tweeting after hours from home. The main goal of live tweeting should be to build brand…

Go

You may have noticed that when you Google a keyword, your search results page often has a box full of valuable information on the right hand side. This box of data is known as the knowledge graph and there are several steps you can take to make sure that the information is pertinent to users who search for your business. One of the simplest ways you can ensure that Google has the information needed for your knowledge graph is by supplying Google with Schema.org Organization information. This is as simple as adding a bit of code to the header…

Go

An easy way to expand the reach of any brand’s page content through social media is to occasionally share posts from your brand page to your personal Facebook profile. Now that doesn’t mean every post needs to be shared with your friends. If they wanted to see that then they can choose to follow the page. Sharing should let your friends see that you’re excited about what you love about your business. Since at least 60% of Facebook sharing happens on mobile devices, here are the steps to sharing from a brand page, while on your phone. From the Facebook…

Go

Now that we've talked about the worst practices in email marketing, let's go over some of the best. The first step to email marketing is to create a plan. What are you trying to accomplish with your newsletter? Start with your audience. Identify your subscribers. Are they previous customers? Future prospects? General interest? Establish who they are, and why they subscribed to your newsletter. Build your content around your subscribers. Think about what your subscribers are interested in. Focus on brief, compelling, and useful content. Make a publishing schedule. Your publishing frequency will depend on your subscribers and your content.…

Go

Email marketing is a great tool for connecting directly to your customer base. But mistakes are common. How can you make the most of your email marketing campaign? This blog will cover some of the most common email marketing pitfalls – and how you can avoid them. Anti-spam laws exist for a reason, and you should follow them. The biggest piece of advice I can give is this: Make sure your consumer base wants to receive your emails. This is important for several reasons: It's literally against the law. Anti-spam regulations mandate that all subscribers must provide explicit consent to be…

Go