Launching a new advertising campaign is the key to spreading the word about your brand in general or news about events, products and offers. Unfortunately, consumers inundated with information, it’s difficult to show your audience you’re the brand they need to give their attention to. We can make it a little easier to set yourself apart. Whether you’re at the startup phase and creating a beauty logo for branding or you’re trying to tell the world about your latest product, these resources will help you gain momentum faster. Are you an amateur or a pro? For anyone, Piktochart is a…
If you're a small business owner, starting a website project or updating your current site can be a daunting task. Finding a new web developer or development company can be as stressful as a first date, with a proposal soon to follow. Thankfully this isn't 'til death do us part,' but a healthy business relationship is key to the success of both parties involved. To ensure the start of a great experience, we've outlined a research process to find the perfect web developer or digital marketing agency for your business. Finding a web developer often begins on the web. To…
Have a presentation coming up and need to make sure that your audience will pay attention to it? Do you have interesting information but you’re not sure how to highlight it? You have two options: Create a fascinating, visually stunning slide deck using solid visual hierarchy. Play rock music at top volume to make sure people stay awake during your presentation, and hope they’ll also read your slides. While the second one may sound like less effort, it’s also doomed to fail. On the other hand, creating slide decks that capture and keep attention is a lot easier than it…
When trying to make the most of any digital marketing budget, it's important to evaluate what channels you're able to make the most of right now and which you should hold off investing in until you've started seeing a return. This debate generally brings businesses to a common question about two specific channels of digital marketing: “Should I invest in SEO, enhancing content and optimizing my website, or a Pay-Per-Click Campaign?” Figuring out what makes the most sense depends on your company's unique marketing strategy. Prioritizing your immediate goals and identifying a timeline for the long-term will significantly affect what…
It's no surprise to business owners that they need a digital presence to connect with their consumers. There are multiple reasons that every single business needs to be active on social media in some sort of way, and at the end of the day these reasons all come back to gaining more leads. These connections might not always be a direct influence in the sales funnel, but everything that happens in the public eye online will have an affect on leads for your business. Social Media is an important opportunity that business leaders need to pay attention to if they…
